What if Gayatri Devi wore Yves Klein Blue in the Pink City?
While staying in an Airbnb owned by a Gujarati artist, filled with his sculptures and books about Jaipur Princesses, I was captured by an image Cecil Beaton once took of Gayatri Devi in the Rambagh Palace – she was a revolutionary Princess in her day and left an incredible legacy. I was sketching on the rooftop with this image in my mind when my father, who makes art documentaries, asked me if I was in the Blue City again. I told him that I was in the Pink City and he replied, “Well, that’s a shame, but maybe you can bring some Yves Klein Blue to the Pink City?” Before I knew it, I had the beginning of my collection in this little notebook, it was a combination of the Parkinson image and Gayatri Devi in Yves Klein Blue. The Saheli ladies of IPHD are hand making this collection for us from hand woven mulberry silk.
The campaign was photographed by Stefan Dotter and modelled by Aditi and Nidhi in Jaipur, India.