Let ZAZI wrap you in magic with its colourful collection of distinctive traditional patterns. We design many of our dramatic pieces using vintage textiles that are imbued with the authentic richness of the cultures behind every pattern. As an ethical fashion brand, Zazi looks to re-use existing fabrics and to produce new ones with sustainability as our focus. Supporting local artisans, from our weavers in northern India to our seamstresses in Central Asia, is an important part of why and how we make a difference in our quest to bring you the styles we do. We would like to take you on a journey to understand where each of our textiles come from along the Silk Road.
Suzani is a form of embroidered textile native to Central Asia. Is it fancy? Yes. Is it a rug? Basically. Is it more than that? You bet. Our Suzani fabrics are all vintage treasures that we collect in Uzbekistan, Tajikistan, and Afghanistan. Our dramatic Suzani coats all start with a bold textile, enlivened with intricate patterns and rich colours, and typically featuring a cotton or silk base with lush embroidery of silk and wool. The patterns reflect common motifs of flowers, animals, vines, and fruits that are local to the areas where they were originally crafted. Not surprisingly, Suzanis were traditionally Suzanis part of a woman’s dowry to decorate her home.
You can find the technique of Ikat in different places around the world, widespread from Asia to Africa. The Ikat we use is typical of its Uzbekistan origins. The term “ikat” refers to the dyeing technique used to create the designs on the fabric. It is a resist dyeing process, where bundles of yarn are tightly wrapped together and then dyed as many times as is required to create the desired pattern. The most notable characteristic of the Ikat pattern is the cloudy, blurry lines of the patterns, which we absolutely love.
The Swati is a traditional kind of embroidery from Pakistan. This craftsmanship is extremely time intensive, as it is important to be very accurate in the process that has been handed down from mother to daughter. The embroidery is not only mesmerizing — it is also technically challenging because it requires careful counting of ever stich. The result is exquisite.
A Sari is a traditionally worn by the women in India. It reflects the culture and heritage of the women who wear it. A Sari — a rectangular piece of fabric that typically combined with a skirt and a cropped top — is generally made from pure silk or cotton and adorned with gold or silver embroidery. We collect these fabrics and combine them into our own designs, creating playful dresses that are perfect for the hot weather.
Khadi is a term used for fabrics from India, that are hand-spun and handwoven, usually from cotton or silk. The fabric is known for its rugged texture, comfortable feel and ability to keep people warm in winter while keeping them cool during the summer. Khadi is manufactured in two steps: converting the fibres into yarn using a traditional spinning wheels called Charkha, and then weaving the yarn into fabric using traditional looms. In 1920s India, Mahatma Gandhi had begun promoting the idea of Indian self-reliance, and Khadi cloth was at the center of this movement. Today you can find khadi everywhere from traditional Indian clothing styles, that look perfect for these warm summer days, to home kitchen linens.
Depending on the design, ZAZI embroidery are made by hand or by machine. The embroidery comes from Northern India and Afghanistan, where women have the opportunity to work in their houses surrounded by their families. The patterns are created from the traditional motifs of nature and are interpreted by each woman individually. No hand embroidery repeat each other, that brings the world our idea of individuality in fashion.
Implementing sustainable fibers to catalyse change
We are committed to creating from the most sustainable fibres we can source whilst staying true to the premium quality. Here are the fibres we love: