For Chapter 5 we have followed the silk road back to Uzbekistan where our last chapter ended. The beautiful Vintage Silk and Cotton IKAT is sourced from the Fergana region of Uzbekistan. The name IKAT means ‘to bind or tie the clouds’ and refers to the dyeing technique used to create the designs on the fabric. The process differs from other dying techniques, as the patterns are dyed onto the threads before the fabric is woven into cloth. It is a labour-intensive and time-consuming process. Most of the IKAT fabric we have sourced uses only natural dyes.
All of our Madhu woven dresses are handmade and are one of a kind and we couldn't imagine any more fabulous way of creating sustainable fashion then working with the most beautiful vintage materials from the far east.
Meet the Saheli women's Club
Chapter 5 Madhu dresses are created by the beautiful ladies at IPHD (Institute for Philanthropy and Humanitarian Development)in rural Rajasthan.
They are part of the the “Saheli Women’s Club”, meaning “Girlfriend Club”. which is the social enterprise operating under IPHD. The women in the Girlfriend Club are skilled artisans who are also passionate advocates for the inclusion of girls in education and women’s independence. Every ZAZI Collection pays our women seamstresses fair wages. In one day, they can earn the salary that the average Indian worker in a rural area earns in one month.
The campaign was photographed by Stefan Dotter and modelled by Indian supermodel, Archana Akil Kumar in the Saheli centre, Bhikamkor, India. Where the women of our partner NGO come together to follow workshops on human rights and women’s health.
A special thanks goes out to RAAS HOTELS in Jodhpur, India for hosting our team.