zazi's story


ZAZI is a luxury fashion label with a focus on sustainability and women's economic and social independence. Working with both vintage and organic materials, the aim is to give new life to traditional vintage and also create new pieces in partnership with women and artisans worldwide. Our collections pay fair wages, fund girls’ education, and support local artisans.

We work with artisans in Uzbekistan, Mongolia, Turkmenistan, Tajikistan, India and Afghanistan. Current collections are produced with small families and women-empowering NGOs, such as the Institute for Philanthropy and Humanitarian Development (IPHD India).

ZAZI seeks to create a bridge between our customers and artisans across the globe. We are always on the lookout for new projects, partnerships and inspiration.


It all started with a connection between two women

The story of how ZAZI started and it's founder Jeanne de Kroon


Jeanne Zizi Margot de Kroon - a Dutch 24 year old entrepreneur, who was eager to translate her love for 1970’s vintage silk Ikat and her passion for sustainable development, into the luxury fashion market.

Madhu Ji, who is a 38 year old Indian woman, who lives with her two sons in the blue city of Jodhpur and desired to change the lives of women in a small rural village 2 hours into the desert. Contrary to how most people would assess this deserted desert village, Madhu saw great potential in this village in the middle of nowhere. She was visionary enough to see magic, to give value to a village that only had a few blue houses and 2 golden cows.

Madhu started her NGO with 100 dollars and big dreams in rural Rajasthan. Jeanne started her fashion line with 500 euros and big dreams in Germany.


Meeting Madhu taught Jeanne about the power that fashion can have when it carries an authentic story.


Jeanne was so impressed by Madhu that she had to find a way to create a story with her. Jeanne decided to draw a dress on a napkin at a Thali restaurant while having dinner, handed it to Madhu and from there was taken to a saree tailor called ‘Master Ji’. From an old Indian newspaper, he made a pattern, based on Jeanne’s funny curry restaurant drawing, while smoking palm leaf cigarettes and drinking chai.

After a month Jeanne left the village with 7 dresses made by the women in this blue house in rural Rajasthan and had no idea that this would materialise into what ZAZI is today. It was a restaurant conversation, that turned into an idea, a napkin sketch that turned into a fashion line, the pairing of two passionate women that were so different yet unified in one vision that turned into an entrepreneurial venture that has changed their lives and the lives of many.